Key Members

Broad&Bright KeyMember Jun JI CARD

Jun JI

Professional Experience:
Mr. Ji is one of the founding partners of Broad & Bright. From 1994-1997 he was an associate with Mori Hamada & Matsumoto in Tokyo, and practiced with Kirkland & Ellis LLP in their Los Angeles office from 1998 to 2000. Before founding Broad & Bright in 2004, Mr. Ji was a partner at Zhongzi Law Office in Beijing. Mr. Ji received his LL.B degree from Peking University in 1991. He also holds two LL.M degrees from the University of Tokyo Law School (1997) and Harvard Law School (1998), respectively.
Practice Area:
Mr. Ji’s areas of focus include Litigation & Arbitration, Intellectual Property, Foreign Direct Investment and M&A. Mr. Ji has had extensive experience and success in litigation and arbitration, especially in cases involving intellectual property rights. In 2005, he won a trademark infringement suit on behalf of a Japanese company against four notable Chinese enterprises. The PRC’s Supreme People’s Court held the Chinese enterprises liable for trademark infringement, awarding Mr. Ji’s client 8.3 million RMB (1.1 million USD) in damages, which Mr. Ji’s team was able to successfully collect in full. This case was the largest amount of damages ever awarded to a foreign company for trademark infringement in China. For this remarkable achievement, Broad & Bright was granted the “Asia-Pacific Trademark Case 2008 Award” by Managing IP, a leading international magazine on Intellectual Property.

In 2007, Mr. Ji represented a large Japanese electrical manufacturer against five domestic companies in an unfair competition case regarding imitation of industrial designs. The judgment was the first in China to base its decision on the PRC’s Anti-Unfair Competition Law for protection of industrial designs, opening up a new path for protection of industrial designs.

During the 2009 global financial crisis, Mr. Ji successfully recovered over 10 million USD for U.S. creditors in China. He also headed contract and negotiations for a joint venture project, valued at 7 billion USD, between a large Japanese heavy industry company and a Chinese counterpart. In the field of M&A, Mr. Ji handled a transnational merger and acquisition case in 2003, transacting nearly 1 billion USD, the largest transaction by volume that year in China. Mr. Ji continues to be engaged in a variety of M&A deals on behalf of international clients.
National Bar of China, State Bar of New York.
Chinese, English and Japanese
Professional Activities:
Mr. Ji is currently a member of the Japanese Intellectual Property Association.

● The Protection of Patent Rights under China’s New Patent Law: Introducing Issues Concerning Application of Law on Reducing Pre-litigation Patent Infringements , International Commercial Business, Volume 29, No.10 of 2001
● New Developments in Trademark Protection Laws in China, International Commercial Business, Volume 30, No.12 of 2002
● Regulations of Work-For-Hire Invention in China, ActeB Review, No.5
● Review of the Supreme People’s Court of the PRC’s Judgments on Trademark Infringement in Favor of a Foreign Companies, (Co-authored) Published on Jurist of Japan (2007) No. 1343
● Review of the Supreme People’s Court of the PRC’s Decision on Yamaha Motor Co.’s Trademark Infringement Case, (Co-authored) Published on New Business Law (NBL) of Japan (2007) No. 864
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